Series of concept ads for Scandinavian Airlines

 

BIG IDEA: It's always amazing to fly

ARGUMENT: emotional – that magic feeling when the plane takes off

 

BIG IDEA: fly like a rock star

ARGUMENT: rational-logic – if you take advantage of the cheap youth tickets you can become a gold member and get many benefits

 

BIG IDEA: everything is more exciting when you fly

ARGUMENT: peculiar – sometimes even the simplest thing can be great on an airplane

 

BIG IDEA: bringing creativity together

ARGUMENT: image & feeling – see what you can do if you bring together the right people

 

BIG IDEA: make a wish

ARGUMENT: dreaming – if a shooting star grants you a wish, why can't an airplane in the night sky do the same?

 

 

Mathias Vestergaard Corp. _ New York _ Browse the archives