Mathias Vestergaard Corp.

Creative Misfit

BA project: Cognition, Semiotics and Fashion

Published on June 5th, 2008


How does the mind process the perceptions of clothes and fashion? 

This paper outlines Rolands Barthes early semiologic inspired theory of fashion and discusses how this theory can be revised to fit later cognitive theories of language and semiotics.

The theory, departs from the dialectic influence between dress (as a shared system of meaning) and (the act of) dressing.  This paper illustrates the hypothesis that fashion can be seen as an act of communication based on cognitive associations of frames and that fashion language thus is based on schematic image distinctions.

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See also: Overview of High school, university papers and projects, Written exam: Metaphors in human cognition, Book-project: Fashion Theory,


This entry was filed under BA Cognitive Semiotics, Exam papers, Fashion.